3 tips to find a luxury brand name
More than a company name, your brand name is very important. This is the first thing that evokes your business and your concept. It plays a role of both influence and innovation, it sets the tone for your brand strategy.
What’is the “naming ?
The naming is the marketing term that defines the process of creating and choosing a brand or product name. Finding a brand name is not an easy task and has a major impact on your image. Indeed, your business will invest heavily to promote the brand and therefore its name.
It is imperative that you make sure that you register on the duration, to determine a name for this type of luxury product or globally for the brand. For it to work, your brand name must also be memorable.
For this it must be in consistency with the company or the product that it represents.
Naming takes on a special significance when choosing a name for a luxury brand. The consumer expectations are then higher. A luxury brand name must, more than any other brand, reflect its uniqueness and prestige.
It must tell a story.
Our 3 tips for finding a luxury brand name
For find the name of your luxury brand we We advise you to proceed in stages. The first step is to define what you want to say about your brand through its name, then you can put all your ideas on paper. Continue to work on your list to determine a selection of a few names.
Finally, it is essential to test the names you have issued. To do this you need to check that they are not registered at the INPI (Institut National de la Propriété Industrielle) to ensure that they are available. It is also necessary conduct a URL study to ensure the viability of the domain name on the web.
Also consider checking the meaning of your name to Abroad to avoid bad surprises.
Here are three tips to help you find your ideal luxury brand name.
1/ Your luxury brand name must correspond to your identity
Your brand name must to make sense of your company’s identity. It is important to ask yourself what characterizes your brand, to define what is its personality. What are your products, ready-to-wear clothes, perfumes, jewelry ? What is your promise ? What are your values ? And your added value ? Are you affiliated with France or Paris ? Who are your customers ? So many questions to consider when thinking about your brand name.
Understanding your world and your concept allows you to determine who you are addressing.
To determine this target, we advise you to design your persona or fictional character representing your target with great care.
The brand identity also corresponds to the designer of the latter. In the luxury sector, brand founders are the most important people exceptional ambassadors. Many luxury brands, such as Saint Laurent, use the name of their creator as a brand name.
Moreover, it allows you to personalize the brand.
2/ Like a logo, it should be short, simple and impactful
Your name must absolutely be memorable. For this, it is important that it is not too long and especially that it is easily pronounced by your consumers. It must be understandable and important.
A short brand name favors the participation of your community creation of a sober and elegant logo. The codes of luxury are sober, refined and eloquent. We mainly find the following 1/ A clean graphic design with the name of the brand as a logo in a simple, uncluttered, design typeface, in a word readable.
3/ Involve your community and create a buzz
Finally, don’t hesitate to Involve your community by involving them in the research and choice of your brand name. First of all, because it allows you to verify that your name is on the pen consistent, understandable and impacting for the customer. But also because it allows it to feel invested in relation to the brande.
For this you can organize a survey on the internet. You can also use the idea of the brand name generator by proposing to your community to submit original brand name ideas according to your brief.