How to address your target audience with a podcast ?
Did you know that in France more than four million people are interested in podcasting at least once a month? ? This explains the growing number of podcast consumers around the world. Indeed, podcasts are now the best alternative to give value to the audience of a company. Moreover, their market is constantly evolving and statistics are climbing.
If you’re interested in this opportunity, you’re just a step away from success. Discover in this article the tips to reach your target audience with a podcast.
Know your target audience
Before knowing your audience, it’s important to know what you want to talk about. This will allow you to develop your creativity. After this step, it’s time to define your niche. This phase of the process is where all the others come in.
However, your goal must be to sort out.
The one to make your audience stand out among this myriad of consumers.
Some analyses reveal that most podcast listeners are between 12 and 34 years old. So, it’s about the youth. And based on existing listeners, you can find your audience and get to know them better over time.
With a branded podcast, your audience will grow incredibly.
To achieve this, there are specific steps to follow.
- Gradually narrow your audience to a specific group;
- Getting to know the niche;
- Exchange with your audience if possible.
Even if you don’t have many people around at first, it’s easy to increase the number if you know what they want from you. Define the type of podcast that is most appropriate for listeners
Knowing what your audience wants from you means you know your audience better than anyone else. Then, you need to define the type of podcast that will be appropriate and that will allow this group allied to your cause to grow. Indeed, there are several podcast formats: the solo format, the interview format, the non-fictional story format, the narrative fiction format, the hybrid format.
Podcast: solo format
It is the format that involves only one speaker for the realization. The solo podcast format is the most common and simple format.
Podcast: interview format
This alternative consists of engaging your audience through shared experiences. This format is certainly used by those who have a larger audience, but you can also use it despite your weak position.
Podcast: non-fictional storytelling format
The non-fiction storytelling podcast format is usually presented as an audio documentary. It’s an exciting and very interesting sequence of real events.
Podcast: narrative fiction format
This is the format adopted by TV stars, media channels and movies. It consists of telling compelling stories to capture the attention of audiences.
Podcast: hybrid format
The hybrid podcast format reveals great flexibility. This format includes different formats to offer a more captivating presentation. For example, non-fiction storytelling with an interview segment.
You need to ask yourself relevant questions to know if the format you are going to choose will suit the content and your target.
Create content that can impact your target audience
Now you know your audience. You also have an idea of which podcast format will be suitable for your content. Now you need to produce impactful content that will make a splash.
This is one of the keys to a good reputation.
To achieve this, the content must be simple and clear. To this must be added a touch of entertainment to attract attention and curiosity. You can schedule each episode and put in place a strategy to achieve better.
Test your content
After creating your content, you must now think about publishing it. But before this step, it is advisable to do a test with the help of a few people around you. This is where your first distribution should take place.
They will be able to give you feedback that will help you make your content better. In addition, your friends and family will also be able to participate in the launch and this will expand your community.
In short, you must keep in mind that your podcast must speak to your audience. Since you already know your audience, your content will capture their attention and your call to action will make them want to know more. Word of mouth will multiply and you will be successful.