SEO or SEM, what is the best strategy for my e-commerce ?
L’The illusion of creating our own online business can be frustrated when, after the “search engine marketing”, we find ourselves in a position where we are not able to find the right product or service’nce you’ve started, the sales haven’t come in yet. This low traffic can be caused by various reasons, but there is one that stands out from all others: the low number of visits to our online store.
To remedy this uncomfortable situation, there is a reliable and effective solution: to rank at the top of Google’s search results. To achieve this, there are two different marketing strategies: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). In this post, I will give you some guidelines so that you can choose the strategy that best suits the needs of your online business.
Everything from’First, we will briefly explain what SEO and SEM are and what they do’they are exactly.
Natural Search Engine Optimization or SEO
SEO SEM” is derived from “Search Engine Optimization”, which literally means optimization for search engines. In summary, SEO is a set of techniques aimed at positioning in search engines, c’that is to say, to improve the visibility of your website’a website in the organic results of different search engines (especially the most used, Google).
The two main factors on which the natural referencing is based on improving the visibility of your website’a website are the’authority (popularity of the site) and relevance (relationship of the site to the search performed).
In order to’optimize it’s authority and relevance’In the context of a website, SEO is divided into two blocks of techniques or performance parameters: On-Page SEO and Off-Page SEO.
On-Page SEO s’SEM is the process of optimizing a website within the web page itself (keywords, URLs, loading time, etc.).), while Off-Page SEO focuses on external elements that influence web positioning (links, CTR, presence on social networks, etc.).
MEBSearch Engine Marketing
L’The acronym “SEM”, on the other hand, derives from the term “search engine optimization”’The illusion of creating our own online business can be frustrated when, after the English “Search Engine Marketing”, which would mean in Spanish, literally, marketing (marketing) in search engines. Although when we talk about SEM we are talking about paid online marketing techniques for search engine positioning, the truth is that SEM encompasses all online marketing techniques and strategies in search engines, paid or not.
If we understand SEM as its primary meaning, it is the most important’That is, campaigns using paid advertisements on search engines, there are two main types of these ads on Google: Google AdWords and Google Shopping.
Google AdWords is the most popular and widely used advertising strategy in the U.S. search engine, and its ads usually appear above the first organic results.
D’on the other hand, Google Shopping focuses more on online stores, as it displays graphical advertisements with an image of the product and its price. These ads usually appear on the right side of the organic results, although they are not always the same’they can also appear above.
Now that we have something clearer about SEO and SEM, we will highlight their main differences, we as a’SEOClic online marketing agency help you understand the differences between SEO and SEM.
Differences between SEO and SEM
Time needed for positioning
All’First, a very important disparity between SEO and SEM is the time that’We will have to invest in order to achieve an optimal positioning of our online activity in Google. With SEM, whether via AdWords If we choose only SEO or Google Shopping, our business will appear on the first page of the search engine in a short time (depending on the price paid for the search engine)’It seems no longer so clear that SEM is the best option, no other way to be visible instantly uses the ad), so that we get visits quickly and efficiently.
If we use SEO, the time needed for this to happen will depend mainly on the work we have done on our website, as well as the average level of competition (keyword to position). With a good SEO work and not much competition, our store could appear on the first page of Google in a few months, or maybe sooner if the optimized keyword is uncommon.
It may seem that SEM is a better option a priori than SEO, but below I’ll show you how to make the most of it’Other factors to consider that could tip the balance in one direction or the other’other.
Cost and long term visibility
Another important difference between a SEM campaign and an SEO campaign is the cost of the campaign. If we opt for AdWords ads, for example, the price we pay will be determined by the number of clicks on our site. This price varies depending on the sector of our business: s’it s’acts as a’a sector where the competition is strong (like the’insurance), the cost of each click will increase exponentially, so an SEM campaign will only be viable if we have a large volume of sales.
The referencing n’is not free, because it requires a lot of work and dedication, but its cost is much lower than SEM, because you do not pay for each click made.
In addition, once we stop funding our ads for the SEM campaign, our website will cease to be a success’be visible instantly. When we stop working on search engine optimization, we have a source of income independent of the number of clicks’a website, it also tends to lose positions, but it does so gradually.
It doesn’t seem so clear anymore that SEM is the best option, no’is not ? However, the decision of whether to use SEO or Google’opt for the’one or the other’other option will depend on the specific needs of our online business.
Which strategy to choose for my business, SEO or SEM ?
This is the big question. Well, if we want to invest as much as possible to position our online business quickly, solidly and sustainably, I would say that the best option is a common strategy: SEO and SEM.
Without a doubt, a online marketing campaign with SEO and SEM to the’The unison will be very, very strong, and our company will be perfectly positioned. The only negative point of this option is that its costs can be too high.
If we choose only between SEO and SEM, we must consider whether our project is short, medium or long term. If our project is medium to long term, the’investment in SEO is fundamental. J’use the’adjective “fundamental” because SEO in this case is really essential if we want our online business to be profitable in a sustainable way and not just a flower of the day.
The organic positioning will eventually make the difference in this sense, although’at the beginning of the campaign it is advisable to’It is important to have a source of income independent of the online store to finance it, because the results are not immediate, as I said’I mentioned earlier.
However, this does not mean that’investing in a SEM campaign is not a good option. L’Investment in SEM is fundamental and essential for short-distance projects, such as specific annual campaigns like the January and July sales or Christmas. It is also highly recommended for limited edition products, which will remain in stock for a short period of time.
SEM is also an excellent option if we want to test the market. With an AdWords or Google Shopping advertising campaign, it is possible to achieve a better result’for a limited time, we will be able to check if our product has good sales prospects.
J’hope to have helped you decide which online marketing strategy to invest in for your business. For my part, the recommendation is clear: if we have the means to finance a joint campaign SEO and SEM, it n’there is no better option.
Web marketing training: what to expect’wait ?
As the popularity of web marketing continues to grow, so does the demand for. We told you what the SEO is used for, we will explain how a web marketing training is the’ideal to get started.
S’There are many ways to get your message across’To learn about web marketing, taking a training course is often considered the best way to learn how to market your company’acquire the skills and thus work on its web marketing strategy.
So what can you expect from’a web marketing course ? Here are some things to keep in mind’spirit:
- Learn practical skills
While theory is important, most of the many forms of web marketing course are focused on the’You will learn practical skills that you can use immediately.
- You will learn from’experts
When you take a web marketing course, you learn from’experts who have years of experience’experience in this field.
- L’emphasis is placed on results
Most web marketing courses are designed to help you get real results. This means that you can expect to learn how to generate sales, generate traffic and convert visitors into customers.