Totem signage, a good element of communication – Actualite-FR
Totem signage, a good element of communication
The totem sign is one of the communication tools that cannot be ignored. Indeed, it allows signs to transmit all kinds of information. Discover the reasons why this element is beneficial for your communication.
Qu’is it possible to’a totem sign ?
The totem signage is a visual communication medium which usually has a vertical shape. Printed on its different sides and with a human dimension, this element is particularly visible. This is why it is particularly used as POS tool (advertising at the point of sale).
Installed both indoors and outdoors, the totem sign can also be used to convey various information.
For example, it is possible to use it as a directional signage.
With or without poles, this element exists in a variety of sizes multiple shapes. The totem can be used to elliptical. It takes the form of a curved column possibly equipped with a display.
The totem of cubes is more original. Composed of a number of cubes stacked vertically, it offers 360° visibility and attracts more attention with its 3D effect.
In addition, the totem signage is available in all kinds of materials. The choice will have to be made according to the desired use and the planned location. For the outdoor signage, opt for theanodized aluminum, galvanized steel, the Plexiglas or the stretched tarpaulin.
These materials are indeed known for their resistance to weather.
With regard to the interior signage, The possibilities are more numerous: aluminum, plexi, PVC, polyterephtalate, etc’ethylene, dibond, fabric, cardboard, etc.
These various factors give rise to many variations:
- Flat or curved signage totem, fixed or mobile ;
- Single or double sided advertising totems;
- Illuminated totem, etc.
The advantages of the totem sign for your communication
You are planning to use an advertising totem ? You should know that this element has several advantages advantages. Combined with those offered by tactical support communication, these guarantee an effective POS strategy.
Thanks to its large surface, the totem signage allows to correctly display a message or a visual. It is thus an excellent way to inform customers about products or services that you offer. In other words, this tool will allow you to be visible.
However, it must be installed in a place accessible to the general public (front of a point of sale, sidewalk, etc.).). It should be noted, however, that advertising totems are not set up just any old way. Indeed, they must comply with the rules for the installation of outdoor advertising.
These advertising media are also customizable according to your needs. You can, for example, ask for adhesive letters or stickers referring to your visual identity to be affixed to them. It is also possible to opt for the adhesive vinyl marking.
If you choose a fabric advertising medium, your visuals will be highlighted thanks to high definition digital printing on both sides.
Today, totem signs are one of the most popular ways for companies to inform their customers and increase their brand awareness. It should be noted that they also have the advantage of not being expensive to install. You too, think about adopting these profitable and durable communication supports !